Created in 1965 as the very first line of grooming products just for men, Baxter of California was sought after by everyone from the guys next door to leading men from Hollywood. This was the line for the ultimate playboy. Today Baxter of California has a new look and feel with updated packaging, exciting new imagery, and improved formulations that combine the trusted traditions of science with fine ingredients with nature.
Who wouldn’t want to open their medicine cabinet and have nothing but these products inside?



